Greece short-term rentals, Oct 2025 to Sep 2026.
These are market numbers, not ours: the average across the PriceLabs comp sets of the Greece listings we price (up to 13 in a month), each month set against the same month a year earlier. A comp set is the group of competing listings a property is priced against, so this is what operators across the market saw.
| Month | Market occupancy (last year → this) | Market nightly rate, EUR (last year → this) | Market RevPAR vs last year | Booking window | Average stay |
|---|---|---|---|---|---|
| Oct 2025 | 71% → 71% | €110 → €114 | +4% | 36 days | 4.2 nights |
| Nov 2025 | 51% → 55% | €93 → €100 | +13% | 27 days | 4.3 nights |
| Dec 2025 | 48% → 50% | €92 → €104 | +18% | 25 days | 5.0 nights |
| Jan 2026 | 43% → 46% | €89 → €104 | +25% | 19 days | 5.2 nights |
| Feb 2026 | 50% → 52% | €85 → €100 | +21% | 23 days | 4.5 nights |
| Mar 2026 | 56% → 57% | €94 → €110 | +18% | 25 days | 4.5 nights |
| Apr 2026 | 65% → 66% | €107 → €123 | +15% | 32 days | 4.4 nights |
| May 2026 | 71% → 76% | €115 → €136 | +26% | 43 days | 3.8 nights |
| Jun 2026 | 76% → 73% | €122 → €136 | +9% | 43 days | 3.9 nights |
| Jul 2026 | 72% → 73% | €122 → €131 | +10% | 46 days | 3.8 nights |
| Aug 2026 | 71% → 70% | €124 → €127 | +2% | 51 days | 3.7 nights |
| Sep 2026 | 80% → 82% | €125 → €136 | +10% | 39 days | 4.4 nights |
Source: PriceLabs comp-set data for RevOpt-managed Greece listings, Oct 2025–Sep 2026. Booking window and average stay are this year's market averages. Months still being booked are not shown.
Areas in this data: Athens, Samos, Pythagoreio.
What moves revenue in Greece.
1. A long summer, a quiet winter
Market occupancy rose from about 46% in Jan to 82% in Sep. Islands are more seasonal than Athens; each needs its own calendar, base price and minimum stay.
2. Athens works year-round, the islands do not
City stock can hold winter occupancy with the right weekly and monthly rates; island stock should concentrate on maximising the summer and shoulder months.
3. Watch the shoulder months
May–June and September are often under-priced. Demand is strong and guests are less price-sensitive than the calendar suggests.
A revenue manager for your Greece portfolio.
What you get
- A named revenue manager who prices every unit, every day, inside your PriceLabs and PMS
- Revenue projections for every listing, agreed with you up front
- A weekly pacing check for every listing against its market
- Local event calendars, seasonal base prices and minimum stays for Greece
- Monthly reporting in EUR, ready to share with owners
Who it's for
- Operators with 10+ listings, or $1M+ a year in bookings (or the local equivalent)
- Teams that answer to owners or investors for the number
- Under 10 listings? RevBnB, our AI pricing manager, is built for you