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Malta short-term rental revenue management.

What Malta's short-term rental market did in 2026, from Sliema and St Julian's to Gżira and Valletta, and how to price an island where summer rates are double winter. Built from the comp sets of the 84 Malta listings we manage.

Updated 2026-10-18

THE MARKET, MONTH BY MONTH

Malta short-term rentals, Oct 2025 to Sep 2026.

These are market numbers, not ours: the average across the PriceLabs comp sets of the Malta listings we price (up to 84 in a month), each month set against the same month a year earlier. A comp set is the group of competing listings a property is priced against, so this is what operators across the market saw.

MonthMarket occupancy (last year → this)Market nightly rate, EUR (last year → this)Market RevPAR vs last yearBooking windowAverage stay
Oct 202568% → 78%€132 → €145+25%41 days5.4 nights
Nov 202556% → 54%€101 → €112+6%26 days5.3 nights
Dec 202543% → 45%€110 → €126+18%32 days5.1 nights
Jan 202645% → 46%€92 → €101+13%23 days6.5 nights
Feb 202654% → 58%€93 → €105+19%27 days5.6 nights
Mar 202659% → 62%€104 → €118+18%29 days4.9 nights
Apr 202672% → 77%€129 → €148+21%38 days4.6 nights
May 202672% → 81%€145 → €164+26%44 days4.8 nights
Jun 202673% → 77%€167 → €187+17%47 days4.7 nights
Jul 202676% → 81%€199 → €222+18%55 days5.0 nights
Aug 202681% → 82%€208 → €225+9%56 days4.9 nights
Sep 202677% → 79%€168 → €187+14%46 days5.2 nights

Source: PriceLabs comp-set data for RevOpt-managed Malta listings, Oct 2025–Sep 2026. Booking window and average stay are this year's market averages. Months still being booked are not shown.

Areas in this data: Tas-sliema, St. Julian's, San Ġiljan, Il-gżira, Valletta, Sliema, Swieqi, Santa Venera.

WHAT IT MEANS FOR PRICING

What moves revenue in Malta.

1. Summer rates are double winter

Market nightly rates ran from about €101 in the quietest months to €225 in high summer, while occupancy stayed high from spring through autumn (45% at the low, 82% at the peak). Base prices need to move with the season, not just occupancy.

2. A long shoulder season

April–June and September–October are strong in Malta. Treating them as off-peak leaves money on the table; pricing them close to summer, with sensible minimum stays, usually holds occupancy.

3. Summer books early

Guests booked 23–56 days ahead on average, furthest ahead for summer. Hold summer rates early instead of discounting into a calendar that would have filled anyway.

OUR RESULT HERE

+36% on the same listings, against a market at +15%.

+36%Revenue, same 39 listings
+15%Their market (RevPAR)
20 ptsAhead of market
1Client portfolio

Every Malta listing we manage that was live in both periods, April–September 2026 against 2025, set against each listing's own market. Percentages only; client names are withheld. How we measure results →

HOW WE WORK

A revenue manager for your Malta portfolio.

What you get

  • A named revenue manager who prices every unit, every day, inside your PriceLabs and PMS
  • Revenue projections for every listing, agreed with you up front
  • A weekly pacing check for every listing against its market
  • Local event calendars, seasonal base prices and minimum stays for Malta
  • Monthly reporting in EUR, ready to share with owners

Who it's for

  • Operators with 10+ listings, or $1M+ a year in bookings (or the local equivalent)
  • Teams that answer to owners or investors for the number
  • Under 10 listings? RevBnB, our AI pricing manager, is built for you
FREE PRICING GAMES · 2–3 MINUTES · NO SIGN-UP

Can you price Malta like a revenue manager?

Three quick games on real 2026 Malta rates: set the right price, fill the calendar with the best stays, or beat our revenue manager. Each one ends with your pricing blind spots.

Play The Revenue Room →
QUESTIONS

Questions operators ask.

What occupancy do Malta Airbnbs get?

Across the comp sets we track, Malta market occupancy ran about 45% at the low and 82% at the peak in 2026, with nightly rates from about €101 to €225.

What does it cost?

We quote on a call once we've seen your portfolio. There is no setup fee and no lock-in (30 days' notice), and the gap audit is free.

START HERE, FREE

See what your calendar is leaving on the table.

A free gap audit on your own numbers: where revenue leaks, why, and what it's worth. Run by a PriceLabs Verified Revenue Management Partner.

No setup feeNo lock-in30 days' noticeYour tools & data stay yours